Daybreak studio
brand id
Daybreak Studio is an independent media studio based out of the Northwest. Being found a few years ago, they wanted to create a visual ID to identify with. A brand that would resonate with their interpersonal boutique run studio. We wanted the brand to stand out from the traditional black and white tech design that the media company category largely represents. Being a very hands on studio, we wanted the brand to have a touch of humanity and play. We created a entire new Brand ID equipped with typography, brand colors, wordmarks, deck templates and a brand book to get them going.
ROLE: Art Direction, Design Strategy, Logo Design, Web Design, Deck Design
YEARS: 2024
Set in Nimbus Sans by URW Studios
WORDMARK
A halfmoon shape that is designed to embellish the brand. The icon’s organic shape and playful movement gives it the touch of humanness that is, Daybreak Studio.
SECONDARY MARK
PALLETTE
Primary Colors — Daybreak Yellow, Wine Red, and Plum Black.
Secondary Colors — Ocean Blue, Dust Pink, Burnt Orange, Moss Green, Sky Blue
