Uber teen Dmv campaign

For teens, a driver’s license is their ticket to freedom…if they pass their test but around 80% of them don’t. The good, smart people of Special US devised a way to turn this failure into a way to fall in love with Uber Teen Accounts. If you failed your test, Uber was to give you free rides for getting started. I was brought along the ride as the Senior Designer on this project back in the fall of 2024 and then again, when we refreshed things for Summer of 2025. This campaigned ranged hundreds of Digital assets over multiple social platforms, CRM and e-mail modules, and playful OOH placements (including, an animation for a DMV screens and LED truck advertisements), influencer advertisements, and storyboards for animations that were used across all assets.